The New York Times reports that Jeb Bush, now officially a presidential candidate,  plans to “play down his surname”. With presidential candidacies morphing as fads these days,  you must wonder how Jeb plans to elude repertorial references to his family name with an alias that will spring him from the mob scene of other candidates.  Jeb Reagan might  be worth a try, but several other GOP candidates may be ahead of him already.  Marco Rubio is said to be toying with adopting Polo as his surname, which would at least be more familiar to most young people entering the voting booths. And  because a lot of people say Rand Paul’s name confuses them since Paul is normally a given name, he may strike a big blow by changing his first name to Pope.  Finally,  Gov. Kasich  always on stage with the Big Idea, could evolve as  John FDR-Reagan.  (Think FDR Medicaid , and Reagan Tightwad).

So what does Jeb have in mind?  Will he simply settle for Jeb?  Well, in the world of pop celebrities, it worked for Madonna, Bono, Eminem and Prince.  (Jeb)  Prince?  A perfect fit!   I like that.