From the daily archives: Thursday, April 30, 2015

Don Draper and How Not to Use Certain Words in Advertising
By Denis Smith

If Mad Men’s Don Draper were living in Ohio today and watching the latest commercials promoting some charter schools, he would no doubt be pleased to see how advertising agencies have mastered the art of designing an effective message for their intended audiences.

Draper, the guru of Madison Avenue’s Sterling Cooper Draper Price, will be disappearing from the small screen in the next several weeks, while charter school ads will not. In fact, as the pace of school privatization picks up in Ohio and across […]

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