Sexier not my word. It appeared in newspaper headlines, as in Sexier image sought for Ohio, so it must be true. As sort of a pun, it drew from the announcement that Gov. Kasich had engaged his friend, billionaire Les Wexner, whose retail empire includes Victoria’s Secret and Bath & Body Works, to make the two “O’s” in Ohio stand for…um… Oomph!
Not that it isn’t needed. Except for the governor’s publicists intent on energizing his re -election campaign, the news from Ohio has been pretty drab – and getting worse. Where else to turn than to Wexner, whom the governor rightly describes as a “brilliant marketer, ” and the hundreds of Victoria’s Secret stores that feature, amid other pruriant underwear, push-up bras?
(A radio host once reported that he visited a Victoria’s Secret store to satisfy his curiosity but could only report there were very few secrets stashed in the fetching merchandise.)
The new marketing plan also is a natural for the Kasich Administration, known for its secrecy long before any of the Statehouse females came to work in push-ups.
That could change big-time, economically at least, for a state that has slumped into a flat-chested image. As John Boehner recently responded to a reporter’s question, “We’ll see.”
Meantime, we eagerly await the posting of the governor’s fully clothed picture in all of the Wexner stores. It wasn’t there today. But I must confess that my visit wasn’t totally wasted.