A great deal of campaigning is storytelling. Messaging. For a challenger those stories usually include fear-based rhetoric intended to cast doubt. We have and will continue to see that from the Romney camp and his millionaire friends. Incumbents also have a story to tell and President Obama will need to do the same kind of clearing the air he did in his original campaign. Obfuscation plays to the GOP and they’ll do as much muddying as they can.
Today, Obama for America announced a new documentary that they will be using to garner support on the ground. It’s no surprise that this campaign would be pulling off something new and interesting. If you view the trailer and sign up with your email and zip code, you will have the opportunity to screen the full documentary at an OFA field office. Brilliant. We saw this in 2008 as well. They’re a case study in running solid campaigns.
Here’s the trailer:
Obama for America today released the trailer for a new documentary by award-winning director Davis Guggenheim titled the “Road We’ve Traveled”. The documentary is narrated by Tom Hanks and includes appearances by Vice President Joe Biden, First Lady Michelle Obama, Chicago Mayor Rahm Emanuel, Elizabeth Warren and others. The film is an opportunity to put into perspective the challenges the country faced when President Obama took office, the tough decisions he made in the face of those challenges and the progress we’ve made in rebuilding an economy that’s meant to last and strengthening and securing our nation.
At the end of the trailer, supporters are encouraged to sign up building our online and on the ground support. Supporters will be able to attend premieres of the documentary on March 15 at Obama for America field offices across the country. Following the premiere, senior strategist David Axelrod will be taking Q&A from supporters using Adobe Connect.