Surely, this isn’t the “closer” ad for the Building a Better Ohio camapign.  Regardless, Building a Better Ohio this morning released a new ad, and it’s, well, interesting.

The central message of the ad is that if it doesn’t pass, your children will leave you, and you’ll die miserable and alone because they’re never visit.  And they don’t seem to suggest that will happen in the distant future but immediately as they show what appears to be a practical toddler sitting in a car, symbolically leaving the State now not even waiting until she is an adult.

As if the children of Ohio have decided that if mommy and daddy don’t pass Issue 2, screw this crap, they’ll moving to a State where they can find work… right now… as a baker or construction worker.  Enough with this hippie “child labor laws” crap, my four-year old son Ethan is apparently thinking, I want to work now.  Thanks, Building a Better Ohio, I had no idea my son doesn’t want to play pretend he’s a construction worker, he’s ready to weld steel now.  This ad helps me understand my son in ways I never could on my own, apparently.

Look, saying now that Issue 2 is about the future prosperity of the State of Ohio is a really complicated argument to make (or in simplier terms, a stretch.)  The Building a Better Ohio campaign has done virtually nothing to establish the groundwork to lead voters to such a conclusion that voting for Issue 2 will help Ohio’s economy.  Up until now, all they’ve done is focus on how Issue 2 will make it easier for governments to balance their budgets.  It’s been a budgetary argument, not an economic one. 

Yet, with a majority of Ohio’s registered voters still saying in Quinnipiac’s poll that they don’t believe Issue 2 is about the budget, Building a Better Ohio picks the last days of the campaign to switch gears on its messaging strategy?  From a purely campaign strategy standpoint, this ad is nonsensical on multiple levels.

This ad is an over-the-top emotional appeal that lacks any factual basis and is so ridiculous, I think it will insult most viewers with the sheer absurdity of its message.  I don’t think my four-year-old son is going to hop on the first bus out of Ohio come Wednesday to look for work if Issue 2 fails.  (Is that the bus Kasich is going to drive like a Piped Piper of children ready to work?)

As a parent, I’m insulted that Building a Better Ohio campaign suggests that I don’t care about my child’s future if I vote against Issue 2.  Quite the opposite.  My son is taught that it’s right to share with people and to help out folks who need it and that our police, teachers, and firefighters are vital to our community and not blood sucking, union thug parasites.  I want my son to take pride in his individual talents and gifts, but never lose sight that we are all part of a community tying ourselves to one another.

But that’s just how I choose to raise my child.  Not everyone shares that worldview, apparently.

[Updated:]  And here’s the latest (closer?) ad from the We Are Ohio campaign:

Seriously, We Are Ohio is crushing Building a Better Ohio in both the quality and the quantity in which their ads are airing.  It’s Wednesday before the election folks, it’s time to realize that there is no independent expenditure group coming to the rescue for Building a Better’s failed paid media strategy.


  • Defeat Issue2Now

    It appears that the message of the ad is that passage of Issue 2 is directly linked to the abolition of Ohio’s Child Labor Laws, allowing kids to work here instead of leaving to work in states that have largely eliminated their labor laws impacting kids, such as Maine.  

  • Anonymous

    I wouldn’t go that far. I was making the child labor crack totally in jest.

  • Anonymous


  • Defeat Issue2Now

    I’m kidding, too.  Thanks for the great reporting!

  • Sweetannie

    I imagine they are trying, and miserably failing, to respond to the stand up for Ohio families ad from We Are Ohio. I wonder how many educated Ohioans will leave if Issue 2 passes? I know there has been talk around our dinner table on this exact topic.

  • progressive dem

    I plan to leave the state if Issue 2 PASSES. Seriously, I’m applying to grad schools and Issue 2 is at least a part of my decision of where to go.

  • Anonymous

    This is funny, it’s the parents who move to Florida!

  • Modern, Look for a TV ad from Sen Glenn this weekend…so I have been told by a source from “We Are Ohio”…Jim, Columbus

  • Anonymous

    They’re slightly too late for Halloween, or they could have repackaged this as “Fat Cat union bosses have come for our children”

  • emtrn41

    Very sad that they had to resort to this to try to get their issue to pass….

  • Anonymous

    Smells like desperation. Over at Third Base Politics they’re screaming “Commie!”

  • Anonymous

    Since R’s hate people especially children, what do they care. They need to stop lying so maybe they should keep their mouths shut. It will cut back on the noise pollution.

    They like money because that is all that they can talk about.

    People voted for these monsters, maybe the learned, NOT!

    NO ON 1, 2, 3. I voted already. Please vote on or before
    Nov 8.

  • Anonymous

    Please don’t do that. They want children to work for slave wages. They hate people. They hate children and their parents, hence SB5.

    The R’s love slavery that is why they love “free trade”. We just don’t want to see slavery.

  • Anonymous

    I’m thinking the same thing, but so my children can get a decent education. the GOP in Ohio seems intent on defunding public education and siphoning all the money to for-profit charters and private schools. SB5 is part of that process. I’ll have to look for a place that’s both solidly blue and has always supported education (i.e., not California).  Not many left, which is really sad for our country and our hopes of economic competitiveness.

  • Anonymous

    That’s the best we are ohio ad yet!  I wish they added some cops in there, too, though.

  • A group that has been essentially banned from Kentucky because of campaign finance violations, is now running pro-Issue 2 ads in Ohio.  Restoring America has bought ad time on WBNS-TV, according to the Dispatch. 

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