On Saturday, the We Are Ohio campaign issued a new ad called “Zoey,” which featured a Cincinnati grandmother talking about how she was, in no uncertain terms, voting against Issue 2 because it impacts the safety and ability of firefighters to respond.  Firefighters like the ones who saved her granddaughter’s life.

This morning I saw a new Building a Better Ohio ad that looked awefully familiar running in Cincinnati.  It was familiar because it literally lifted select portions of the grandmother’s statements in the We Are Ohio ad, including using the same footage of firefighters fighting a fire.  Building a Better Ohio ad then spliced the misappropriated “We Are Ohio” ad footage to their latest ad “No,” which the Columbus Dispatch‘s “Ad Watch” feature had already declared was misleading before Better Ohio decided to splice it up by misappropriating a grandmother’s endorsement for the opposition to appear that she supported it.

Perhaps. But there’s one small detail left out of this ad.

The Republicans who support Senate Bill 5 also cut state funding to local governments by $633?million and to schools by $779?million in the current two-year state budget. These cuts, of course, will force those entities into some serious decisions unless revenue goes up.

But the added pressure local governments and schools will be under if Issue 2 fails — as in pressure that wasn’t already there because of dwindling local tax receipts or rising labor costs — was created by state funding cuts.

This is got to be a new campaign low.  A campaign taking an ad in which an elderly grandmother endorsed your rival campaign and twisting it to appear she endorsed you instead?  An ad in which the grandmother originally gave her endorsement because of the folks who saved her granddaughter’s life?

We’re still working to get an embeddable copy of Better Ohio’s spliced ad, but I’ve seen it this morning and confirmed through an independent source that Better Ohio had spliced We Are Ohio’s ad.

[UPDATEx2:] We have the BBO ad:

[UPDATE:]  Even worse, the Building a Better Ohio campaign apparently decided to splice the grandmother to mislead people into thinking she was endorsing them after blasting her reasons for supporting We Are Ohio on its campaign website.

This is yet another phony endorsement problem for Building a Better Ohio.  First they used stock photos to imply support by law enforcement and teachers.  Then they passed off a GOP County Party Chairman as an educator’s endorsement.  Now, they downright lifting We Are Ohio’s endorsement and passing it off as their own… after calling that grandmother, essentially, a liar just a few days ago.  Pathetic.

Someone should be publicly fired for this.  How’s that for employee-management accountability?

[UPDATEx3] We may have missed this before, but it appears the ad was uploaded to the BBO YouTube channel yesterday and it’s still up.  I wonder for how long?

  • Anonymous

    They will steal anything that isn’t nailed down, even intellectual property!

  • Wow. Can grandma sue for libel or something? 

  • Anonymous

    Not likely libel.  She (and the We Are Ohio campaign likely) could sue for misappropriate of her likeness and arguable a false light tort.  The likely result is that the campaign’s lawyers will send a cease and desist letter either to the Building a Better Ohio campaign directly or to the stations, and that will be the end of it.

    Frankly, I don’t get what the heck Building a Better Ohio was thinking.  There was little reason to believe that a stunt like this wouldn’t garner more negative headlines than any possible political advantage they got for misappropriating her in their ad.

  • curtiss

    republicans are walking talking fecal matter.  they are the party of the human centipede.

  • Michael Lewis (author of Boomerang) was on Jon Stewart last week and his extended interview is online on the Daily Show website.  He discussed this very thing as it is happening across the country.  Cuts start at the top, federal to state to local levels, then the local government and schools have no choice but to pilage our services.  If we don’t stop this we could very well end up without essential services!!  This opens the door for the GOP to capitalize on these very services by privatization!! (Halliburton, Blackwater, etc…)

  • Anonymous

    What an outrage.
    If the No side had done something similar, the broadcast media would be leading the charge of self-righteous outrage.
    Instead, all we hear from the broadcast media in Ohio over this are crickets chirping.

  • BetterOhio – building a bigger fake campaign. Fake ads, fake endorsements, fake stock pictures, even having supporters fake being public employees. But worst of all – fake arguments for #SB5

  • Anonymous

    I suspect that their motive was to distract We Are Ohio from the issues and gain a little momentum for their side.  They know that they are wrong, but by the time any ruling or court order could be processed, they have already accomplished their goal.
    Republicanism at it’s best, slight of hand. Shit in a silk suit.

  • I guess “Better Ohio is just Mauk-ing the truth again. ;^>

  • Ach1


  • Anonymous

    If we weren’t ready for their campaign of lies and distortion, shame on us.   There’s more of us than there are of them. Beat these clowns where it counts, at the polls.

    Vote NO on Isuue 2. And get your neighbors to vote NO.

  • Another prime example of the Republicans not being able to come with “original thoughts, ideas, etc.”. All they can do is twist words to their advantages and negate anything that would help American citizens. 2012 needs to be a roust of all Republicans running for office to show them we are truly serious about not being used.

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