So when I first heard we were running a new ad on our site I immediately went to see who was running it. And man was I surprised.

Like we’ve already discussed, the ad is for so-called “bipartisan” Peter G. Peterson foundation, but it wasn’t purchased by them. Instead ad buy came from an online media company called Craft. And the folks as Craft are as Republican as they come. This year alone these guys worked on tons of Republican campaigns including Toomy in PA, McCain and Steve Stivers right here in my own district.

They also did work for all three big GOP party committees (RNC, NRCC and NRSC) along with a bunch of Republican PACs and the U.S. Chamber of Commerce.

Our contact at Craft is this guy right here:

That’s Matthew Dybwad. He joined Craft in February. Prior to that he worked for emotive llc – the Virginia company John Kasich hired to run the website for his campaign for Ohio Governor.

Matt (why are they all named Matt anyway?) was a College Republican. Graduated GW with a degree in politics. Worked for Republicans doing internet work for ten years. And now suddenly he’s is buying ads on our Progressive blog.

My first response, of course, was “screw this guy!”. Mainly because I couldn’t figure out why the hell he was buying ads on Plunderbund.

Then Eric made some calls.

It turns out we weren’t the only one being solicited. BSB was getting a big ad buy from these guys. So was Ohio Daily.

Then I looked at the ranking on our ad provider and realized Plunderbund was the most trafficked Ohio politics site on their network. Followed, of course, by Ohio Daily and BSB.

And then it dawned on me: they didn’t have anywhere else to go!

It must have been a strange day at the Republican ad agency when they had to call their conservative client and tell them the only place to run their online political ads in Ohio was Progressive blogs.

(To be completely fair, the ad is running on WMD too. But for a much lower rate.)

  • Anonymous

    What strikes me as odd is at their announcement event, they were joined by John Begala of the Center for Community Solutions (and former Democratic state legislator), Joanne Limbach (Celeste’s tax commissioner, another D) and Gene Krebs (yes, a Republican but a pretty progressive smart-growth advocate). If they are just a front organization for getting the GOP elected, you’d think they wouldn’t get these names attached. I’m intrigued, but skeptical.

  • Anastasjoy

    Actually, why do they have names like “Dybwad”? That guy must have been teased in grade school even more than I was. I guess he could always call Dick Wadhams and commiserate.

  • Anastasjoy

    I’m very skeptical. Their message sounds superficially rational, but when you scratch the surface, it’s all an attempt to gin up alarm by something that really isn’t a pressing problem in order to get people to believe it’s essential to the country’s future that those at the bottom give up even more. I’ll believe it the day I hear their full-throated condemnation of more tax cuts for the wealthy.

  • Xx

    I read the ad as saying “Don’t vote for old white guys”, they run up the debt. Like most ads, very shallow and designed to get you to buy something that you don’t need.

  • I was specifically thinking of Matt Naugle, Matt Mayer (buckeye institute), Matt Hurley (WMD)… the list goes on.

  • This is very interesting and is very bad for the republican – conservative perspective – suggesting a deep sysmatic weakness in the social fabric of the republican party.

  • Pingback: Tweets that mention So Why Is A Republican Ad Agency Buying Ads on Ohio Progressive Blogs? --

  • Guest

    I saw his ad on Morning Joke…..these folks are for real….cat food for gramma and gramps….here we come.

    Money is more important than people to these rotten folks.

  • Anonymous

    Take their money, smile, and say thank you. I am confident that it will affect your editorial slant not one iota.

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!