If you’ve spent any time at all reading Plunderbund then you’ve already figured out that there are multiple people who write for this blog. Me, Eric, Modern, Tim and sometimes Brian make up the core. And you’ll occassionally see other people as well.

What you probably don’t know is that there is no formal editorial control over the site’s content. Each writer is free to express him/herself as he/she sees fit.

This doesn’t mean the site is some random free-for-all. It takes a lot of work to constantly produce content and to maintain the site. And we all play different roles in the day-to-day and long-term operation, much of which happens behind the scenes.

But what you won’t find is someone editing posts (except for the occasional spelling mistake) or removing content they disagree with. And you won’t find anyone saying “you can’t blog about that.” It’s all on the table here at Plunderbund. For better or worse. And so far this model has worked pretty well for us.

A few days ago, however, we were presented with a situation that had me reassessing the need for some kind of editorial board. It wasn’t about a post though. Or even about comments. It was about an ad.

Specifically the ad that you are seeing right below the first post on the site.

The ad, which focuses on reducing the national debt, is being funded by the Peter G. Peterson Foundation. Julie Carr Smyth wrote a good piece last week that covers the basics of the ad campaign and the group itself.

I’m already working on a post discussing the group and this ad campaign in more detail along with the many reasons why we considered not running the ad. But I wanted to make sure I put up this post first, before I activated the ad.

In short: I want to let you know that it was not an easy decision and that we all finally agreed less than an hour ago to actually go ahead with it.

I also want to make it clear that we at Plunderbund DO NOT endorse the ad or Peterson’s foundation.

  • Good post. I’ll follow by saying the site has seen a transformational growth over the course of the last year. When Modern and Tim came on board our traffic literally tripled…almost overnight. It was – as expected – a welcome change for us at PB. We’ve accomplished quite a bit and if the level of applause when I introduced myself at Rootscamp is any indication, we have built quite a reputation among those who follow progressive and Democratic politics in Ohio.

    As we’ve discussed the next year – and beyond – we all agree that we want to take the site to an even higher level. One decision made recently was to have me focus on the development of the site and less on content development (ie blogging). Chief among these responsibilities is to seek out advertisers to support us. Blogads will be only one way we do that. As we continue to explore these opportunities we are probably going to be exposed to this type of conundrum more and more.

    We’ll deal with it the best we can, always balancing our responsibilities to our readers, our own values, and the desire to continue to have resources available to grow the site. One thing we will always be is transparent. That much is a promise.

  • Pingback: Teabagger Peter G. Peterson buys ad on Plunderbund()

  • Bridget D. Ginley

    nor did they care for endorsing art the other day, but thank you any way. it reduces my debt for real

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