If there was ever a Republican candidate for Governor that should appeal to former head of the now defunct (I believe) Ohio Taxpayers Association Scott Pullins, at least on paper, it would be John Kasich.

And yet, while Matt Naugle bites his tongue, Pullins goes there on Kasich’s first ad introducing himself to Cincinnati and Columbus voters:

So the brain surgeons that are running the Kasich campaign have finally figured out that millions of dollars of unanswered negative campaign commercials might be hurting John Kasich’s campaign for governor.  Congratulation you handsome fellows and welcome to Politics 101.

So their weeks late response is to highlight the attack and for Kasich to argue that he had little role at Lehman Brothers?  OK, then why were they paying him all of that money? 

One thing is for certain.  Kasich should have definitely not done the spot himself.  Kasich always come across as a little too excited, too animated, too bouncy.  You’re not auditioning to play Tigger on a Winnie the Poo Live stage show John.  Switch to decaf or something.

This morning Chuck Todd featured Kasich’s ad on MSNBC.  Todd called the ad “defensive” and “not a good start for Kasich.”  Todd also indicated the obvious to all (but Jon Keeling and the public statements of the Kasich campaign)—the only reason Kasich would make an ad like this is because the DGA ads on Lehman Brothers was making a “dent” in Kasich’s poll numbers (like say, making his unfavorables shoot up until they exceeded his favorables in the latest PPP poll.)  (Starting at 1:00)

Kasich’s ad is a mistake.  The rollout has all the feel of a campaign trying to minimize the damage from an ad the candidate insisted on airing.  They’re already right now wondering if they can just call the ad a “success” and not extend or expand its rotation once the initial buy ends.  Heck, if they shot more than one take, I’d hate to imagine what was edited out:

Kasich Angry

Keeling, of course, will cite the campaign’s decision to stop air The INCREDIBLE HULKING KASICH ad as evidence of its “effectiveness” and declare victory like the one-man attendee at the 2010 “Cop Rock” television convention.