Where to even begin? First, if you’re going to have an ad about unemployment, why feature two Johnny Lunchpails driving in their work truck from . . . work? Is this some kind of ham handed attempt by Republicans to appeal to blue collar workers ? It strikes me as an odd choice because the fictitious “messengers” don’t really mesh with the message.
Second, the acting and dialogue is just cheesy. The guy say “bad Governor” in the same tone one says to a puppy that isn’t housebroken. The pace of the dialogue almost lulls me to sleep. Third, I kept getting distracted by trying to figure out, were they driving or parking? Yep, I paid more attention to the non-moving windshield wipers in the rain because its those kind of minor inattention to details that gets picked up in a viewer’s mind that leads them to not view what they see as authentic. (How many of you had to watch it twice because your mind told you there was something not right in what you were seeing? Or was it just me?) The viewer almost can mentally see the crew guy with the garden hose over the “truck windshield.”
But unlike the competing Lehman Brothers ad, does the ad educate a voter at all? Does the RGA really think that people in Ohio need to be reminded who the Governor is and that unemployment is a problem? Apparently so.
Roughly a month ago, the RGA asked Ohioans to submit a video on Facebook about how Strickland “let them down” over unemployment. Clearly, that was what they wanted to use for an ad instead. Real Ohioans who are really unemployed. Except only one video was submitted (and it was by a Kasich campaign donor). So instead, the RGA is reduced to using fake Ohioans who cannot even act unemployed.
And let’s remember, public polling shows only 3% of Ohioans blame Ted Strickland for unemployment. And since then, unemployment has gone down as the number of new jobs as grown by the tens of thousands.
The ad might be more effective, too, if it ended with a link to John Kasich’s jobs plan instead of yet another “Blame Strickland” website. However, I don’t blame the RGA for that because among other reasons, John Kasich has yet to announce any jobs plan.
The sad thing is, because the RGA still uses the factually incorrect 400k figure that not even the Kasich or Portman campaigns use anymore, the ad will be reviewed with “fact checking” news pieces that will have to note, among other things, that Ohio has had four straight months of job growth and that Ohio has actually regained a sizeable amount of the jobs it lost due to the Lehman Brothers’ Recession.