Lee Fisher’s campaign thinks it’s an amazing thing that it took until the final three weeks of the campaign for Lee Fisher to get the endorsement of Frank Jackson, the Mayor of Cleveland. Frankly, I am AMAZED that it took that long to get the endorsement of Fisher’s “home” mayor.
In other news, Fisher is following Husted’s lead in starting his television ad buy.
According to the Cleveland Plain Dealer’s Mark Naymik, Fisher’s first television ads will air on Friday, because the weekend is actually when you’re going to grab the attention of the average undecided Democratic primary voter some then two weeks out from the election.
Naymik notes that Fisher’s ad buy covers the Cleveland, Youngstown, Columbus, and Dayton markets. That means that if you live in Cincinnati, Toledo, or SEO, you will likely never see a single ad by Lee Fisher during the primary.
Fortunately for Lee Fisher, there are no undecided voters in the Cincinnati, Toledo, or SEO media markets, and with 40% undecided and a single-digit lead barely registering over the 30s, Fisher can afford to continue to spend money in Cleveland instead. Never mind that conventional wisdom would be that Cleveland is Fisher’s geopolitical base and highly unlikely to be up for grabs for Rob Portman in the general election.
You know, a crazy person might suggest that Fisher’s selective media buy is a necessity after wasting millions in overhead and wasteful expenses like robocalls to county party executives for endorsements and paid petition circulators for his campaign. A crazy person might say that Fisher’s wasteful spending coupled with his shrinking fundraising base (most of Fisher’s donors are already tapped out for the primary), left Fisher in a financial straightjacket with surprising little money left for him to actually spend in primary television ads.
I’m such a crazy person…
What the bloody hell is Lee Fisher doing spending ads in CLEVELAND? Yes, Cuyahoga County provides the biggest bulk of the Democratic primary vote, but it’s also Fisher’s home county which will not be a factor come the general election. Cleveland also probably is one of the most, if not most, expensive media market.
So why does Lee Fisher’s campaign feel the need to focus on spending it’s limited primary resources in Lee Fisher’s home court? The same reason he’s boasting the Mayor of Cleveland’s endorsement today.
Because he must defend this house!
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