This is really innovative and I think very effective. Humanize the campaign for supporters letting them know that real people are also working as hard as they are in volunteering. This time, Plouffe does something else new and creative. He gives some national exposure to local attacks. These things typically stay pretty targetting and under the radar. David is not content to let that happen. He wants to shine some light on them in order to blunt their effectiveness. Really good stuff:
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