The preemption strategy I talked about last night now has an ad attached:

This strikes the right tone. It doesn’t appear too negative and It beat the McCain smear stuff that will happen on Tuesday. They even got it out a full day early.

Now when the attacks come, the message can be “see, we told you they were going to do these desperate personal attacks”.

Political Aikido. Arigatoo.

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  • Getting this out today instead of tomorrow has been successful in getting this on the Sunday talks.

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