No, seriously. This is supposed to be “funny”.
In addition to this website being blast-emailed to hundreds of thousands of addresses that Stone and [another GOP operative] have accumulated over the years (working off over 170 different email lists of everyone from opinion-makers to political activists to industry associations), Stone is counting on T-shirt sales to further serve as “billboard education.” He figures the whole thing will end up taking on a viral nature, thanks to the yuks factor….
“The more people go to the site, the more people buy the T-shirts,” Stone explains…. “The more people buy the T-shirts, the more people wear the T-shirts. The more people wear the T-shirts, the more people are educated. Consequently, our mission has been achieved.” Though neither the word itself nor even the acronym is ever mentioned, “it’s one-word education. That’s our mission. No issues. No policy groups. No position papers. This is a simple committee with an unfortunate acronym….”
You can learn more at TPM Muckraker.