I?d like to tell you about a new initiative we’re undertaking at News, one that will affect us all.
As many of you know, I grew up in Melbourne, Australia and the last few months and years have brought some changes there:
In Melbourne, 2006 was the 10th consecutive year with below average rainfall. And 2005 was the hottest year on record throughout Australia.
Australia is suffering its worst drought in 100 years.
Now, I realize we can’t take just one year in one city or even one continent as proof that something unusual is happening. And I am no scientist.
But I do know how to assess a risk, and this one is clear.
Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can’t afford the risk of inaction, and we must transform the way we use energy…
Uh, damn. What will the globaloney crowd do now? The knot at the end of their delusional rope is becoming frayed.
The Independent (UK – not Murdoch owned) called it:
one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus
They also reported Sunday that we might start seeing more global warming programs on Fox News (should be fun to watch):
But the main thrust of the campaign will be “to inspire people to change their behaviour” through films, television productions and news operations. It will aim “to weave this issue into our content, make it dramatic, make it vivid, even sometimes make it fun”.
[patiently awaits forthcoming wingnut spin]
Murdoch, ever the conservative, did get in one last dig on West Coast libs:
“Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 per cent. That would be like turning the state of California off for almost two months.”
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